William Lutz, The World of Doublespeak
In the essay The World of Doublespeak by, Willliam Lutz it discusses what doublespeak is, and how it is used in real life. He talks about how doublespeak is used in politics. Lutz defines doublespeak as, “…a blanket term for language which pretends to communicate but doesn’t …” (249) This implies that whenever doublespeak is used, it is meant to persuade people by tricking them. They make what they are saying sound really sophisticated when it really isn’t. In the passage WIlliam talks about how many advertisements use double speak in them, in everyday life and in politics.
Donna Woolfolk Cross, Propaganda: How Not to be Bamboozled
Donna Woolfolk Cross writes, Propaganda: How Not to be Bamboozled, where she talks about many different kinds of propaganda that is used in everyday life, and politics. One of the propaganda techniques that stands out to me is plain-folks appeal. In the essay Cross defines this as, “… the device by which a speaker tries to win our confidence and support by appearing to be a person like ourselves.” (211) This is one of he most popular ways of persuasion because it is everywhere. Every time the commercials come on the T.V. there is some kind of plain- folk appeal ad. Another popular propaganda technique is testimonial. This means that having someone important tell people to do something or buy something. (Cross, 218) One example is the Billy Mays, OxyClean commercials. Just because he is kind of famous he, and in no way an expert, still persuades people to buy OxyClean. She talks about how propaganda is used in politics, “Senator Yakalot uses name- calling when he denounces his opponents ‘radical policies’ and calls them (and him) ‘socialist,’ ‘pinko,’ and part of a ‘heartless plot.'” This is the technique called name-calling and is used when politicians throw each other under the bus.
These essays are similar in how they come up with different ways to persuade the public. Whether it is from an expert, or someone who is just an average joe. They talk about how both methods are used in politics to persuade the people.
Works cited
Cross, Donna Woolfolk. “Propaganda: How not to Be Bamboozled”. Language Awareness: Readings for College Writers. Eds. Paul Eschholz, Alfred Rosa, and Virginia Clark. New York: Bedford/St. Martin’s, 2013. 209-19. Print.
Lutz, William. “The World of Doublespeak “. Language Awareness: Readings for College Writers. Eds. Paul Eschholz, Alfred Rosa, and Virginia Clark. New York: Bedford/St. Martin’s, 2013. 248-58. Print.